Burger King is my favorite example of how advertising works. They must have scored one great ad agency, since all their commercials have been pretty funny the last couple years (particularly those involving the actual live action Burger King himself). They have been doing significantly better than McDonald's of late when, let's face it, both restaurants have pretty disgusting food; unfortunately for McD's, they are still attempting to get some life out of "I'm lovin' it," and I'm pretty sure no one actually is. By the way, anyone notice that in such a manly commercial, the chosen format is show tunes musical--something traditionally not-so-manly.
This is an interesting commercial. I remember liking it and thinking it was funny back when it was on TV. One of the things I noticed about this clip is how the shots vary from the beginning to the end. Its starts with a close up of the chick food then moves to the guy. As the commercial progresses the shots get wider and wider showing the view this is not just one guy but a movement of men for big buggers. I think this commercial is very effective in getting its message across to men. It speaks to them, saying come join the club of only manly man burgers… rebel against chick healthy food… it kind of reminds me of “the man show” on comedy central. Another reason I know this commercial is effective is that my boyfriend saw it and was like “mmmmm I need that burger.”
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Burger King is my favorite example of how advertising works. They must have scored one great ad agency, since all their commercials have been pretty funny the last couple years (particularly those involving the actual live action Burger King himself). They have been doing significantly better than McDonald's of late when, let's face it, both restaurants have pretty disgusting food; unfortunately for McD's, they are still attempting to get some life out of "I'm lovin' it," and I'm pretty sure no one actually is. By the way, anyone notice that in such a manly commercial, the chosen format is show tunes musical--something traditionally not-so-manly.
--Meaghan
This is an interesting commercial. I remember liking it and thinking it was funny back when it was on TV. One of the things I noticed about this clip is how the shots vary from the beginning to the end. Its starts with a close up of the chick food then moves to the guy. As the commercial progresses the shots get wider and wider showing the view this is not just one guy but a movement of men for big buggers. I think this commercial is very effective in getting its message across to men. It speaks to them, saying come join the club of only manly man burgers… rebel against chick healthy food… it kind of reminds me of “the man show” on comedy central. Another reason I know this commercial is effective is that my boyfriend saw it and was like “mmmmm I need that burger.”
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